Knowing Your Artist

Since the last couple of classes that I've been engaged in at Full Sail University, I've been given a wealth of knowledge on the importance of knowing your artist.  I have been looking into my business plan and evaluating or reevaluating what my strategies are to make sure that I'm representing an artist correctly.  The first thing I had to look at was if me and my artist were a good fit for each other. This is very important for me to have an understanding of the artist's vision.  Then the question is if I am capable of helping the artist fulfill the vision.  Sometimes a manager may not be able to travel and that's ok, but it needs to be understood so there can be a road manager in the works of the contract. Finally, I would want to make sure that as we move forward that we make sure we agree on the contract that we put together.  This requires research of my artist type of music and population they're trying to reach. This is important to the success or failure of any artist/manager relationship.